Deanna Utroske is a beauty editor, content creator, and life-long writer living in New York City.

Online and IRL, Deanna finds herself in a community of friends, fans, and followers who are passionate about the success of women, curious about how beauty happens, and eager to choose collaboration over competition (nearly) every time.

She covers daily beauty business new in the Americas region for the online trade publication Cosmetics Design, where she also publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative cosmetics, personal care, fragrance, wellness brands.

Deanna is a globally sought-after speaker and industry commentator, sharing insights with market research firms and consumer beauty magazines, and speaking on industry podcasts and at cosmetics, personal care, and packaging events around the world.